Air New Zealand to introduce new liveries

Air New Zealand's new black and white livery
Air New Zealand’s new black and white livery, featuring a fernmark logo, depicted on a Boeing 787-9 Dreamliner, which the airline will receive from 2014.
Photo © Air New Zealand

Air New Zealand has announced a new livery for its fleet.

The new livery uses the New Zealand ‘fernmark’ logo, and will be used from late-2013 as part of a NZ$20m (A$16.7m) international joint marketing campaign between Air New Zealand and Tourism New Zealand.

Most of the fleet will wear the predominately white livery with black tail and white fernmark, but a few aircraft will wear the ‘all-black’ version of the livery.

The new livery was designed with extensive consumer consultation, with 78% of those surveyed considering that the New Zealand ‘fernmark’ should be part of the new branding.

Air New Zealand's new black and white livery
The ‘all-black’ version of Air New Zealand’s new black and white livery, featuring a fernmark logo, depicted on a Boeing 787-9 Dreamliner, which the airline will receive from 2014. A few Air New Zealand aircraft will receive this special version of their new livery.
Photo © Air New Zealand

 

David Eyre

President, Aviation Association of WA Inc

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