Cathay Pacific unveils new branding

Cathay Pacific's new logo, compared to the current logo. Image: Cathay Pacific
Cathay Pacific’s new logo, compared to the current logo.
Image: Cathay Pacific

9 November 2014

Cathay Pacific has announced the release of its new branding, which uses a modified version of its current logo, which was released twenty years ago in 1994.
Cathay has an ongoing fleet modernisation programme, refurbished the cabins of its existing aircraft and upgraded lounges across their network.
The airline stated in a media release that “Over the next 18 months our passengers will start to see, feel and experience positive change across many of our key touchpoints, products and services. The most obvious difference they will see is a refreshed brand identity, which will be rolled out in phases.”
There was no information about when the first aircraft to be painted with the new branding will be revealed, although more announcements are to be made in December 2014.

David Eyre

President, Aviation Association of WA Inc

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